She Leads the Way

Leveraging your personal brand within the media industry with Felicity Stokes

Episode Summary

In this episode, we discuss personal branding as well as provide valuable insights on how to craft and amplify your unique personal brand in the dynamic landscape of media. Felicity is an accomplished corporate marketing and communications professional, specialising in B2B strategies for award-winning media agencies. She is known for reinvigorating brands and ensuring employees are proud of the company they work for by amplifying the great work they do and their individual and collective brilliance. Felicity does not only innovate the way brands are marketed but develops the personal branding of business leaders. Every company claims to be a ‘people’ company, but many have a gap between claims and reality. Felicity enjoys closing that gap by creating meaningful personal branding, which builds trust and affinity on a personal, agency and group level.

Episode Notes

In this episode;

Career Journey in Media and Communications: Felicity takes us through her career journey and how she moved into communications, while being a creative at heart.

Importance of Personal Branding: We delve into what is personal branding, as well as why its crucial for media industry professionals, emphasizing its role in career advancement and recognition.

Strategies for Cultivating Personal Brand: We share specific steps taken to cultivate and promote your personal brand, with a focus on leveraging social media and digital platforms.

Produced in proud partnership with Myco.