In this episode, Nicki sits with communications guru Menna Zaki, Senior Director - Global Brands Communication at PepsiCo about her career shift from biomedical science to communications, insights into building a successful brand including the power of a 'social first' approach and strategies on how to best connect with your audience as well as the importance of not only mentorship but sponsorship when it comes to women in the workplace.
This episode includes;
- Menna's journey including her career transition from Biomedical Science to communications.
- The significance of mentorship and sponsorship, particulalry for career development for women. We also discuss strategies to secure a mentor / sponsor who actively opens doors within the organisation to help with career progression.
- Adapting to changing media landscapes and the importance of being culturally relevant, leveraging data and insights and recognizing the rising influence of podcasts
- Staying on top of evolving trends in media and communications strategies for brands - you must have a social first and your stories must stand out.